Nationwide x Shelter: Shining a light on hidden homelessness.

Art Direction, Design | Given London

We worked with Nationwide and Shelter to bring focus to the partnership and develop a new ambition for the two organisations. The work was designed to shed a light on hidden homelessness, by challenging people to look beyond the surface.

We created a series of assets to be implemented by the Shelter team, from OOO, to social posts. Also, we designed a series of tools for Nationwide to support Shelter in this endeavour. This included personal text messages to those struggling to keep up with household bills, and Shelter digital units at Nationwide branches to access their services.